What Postlyra is
Postlyra runs a social media operation end to end, for one person. Research ideas worth publishing, write and schedule the content, handle the Instagram conversations that come back, and prepare thoughtful replies in other people's communities. One workspace instead of five tabs.
The product is organised into four areas, which map to the sections in the sidebar:
| Area | What it does |
|---|---|
| Content | Plan, write, approve, schedule and publish. Carousels, video, metrics |
| Research | Find ideas: save posts you admire, break down why they worked, build hooks and scripts |
| Engage | DMs, comments and mentions across several platforms: a shared inbox, contacts, and Instagram keyword automations |
| Outreach | Join conversations elsewhere: drafted comments on other people's posts |
The rule that shapes everything
Nothing publishes without a human approving it, in their own name
Every generated post, every drafted comment, every mined idea lands in a review queue. A human approves it before anything goes out, and that approval is always audited to a real person.
For most people that human is you, clicking Schedule or Post now in Studio, whoever wrote the text. The one exception is an MCP connection you have explicitly granted elevated access: it can approve on your behalf, but only because you consented to exactly that, and every approval it makes is still recorded as your act. There is no API call, MCP tool, or setting that publishes anything without an approval behind it.
There are two narrow exceptions where sending itself, not just approval, needs no per-message click:
- Instagram automations send reply text you wrote, triggered by a keyword. Your approval is the moment you activate the automation, which is audited. The engine never generates text and has no path to any AI service.
- Inbox replies send exactly the text left in the box when you click send, whether you typed it or an AI feature drafted it in for you to review first.
Outreach comments are never posted by Postlyra at all. You copy the draft and paste it yourself.
Why so strict: automated posting is how social accounts get banned. Every outbound path uses an official platform API, and nothing else. No headless browsers signed into your accounts, no unofficial endpoints.
How work flows
idea ──► draft ──► scheduled ──► published
(human) (human, and (automatic)
the approval)An idea is a one-line thing worth writing about. It comes from research, from the CLI mining your commits, or from you typing it in.
A draft is the actual post. Promoting an idea creates one, and it can be AI-written or written by you.
Scheduling picks an account, a time and a per-network caption, creating a slot in the queue. For a human who holds the permission, that click is itself the approval, whoever wrote the draft. An AI-written draft nobody has reviewed yet, or one scheduled by someone without that permission, sits waiting for an explicit approve first.
Publishing is the only automatic step. At the slot time, Postlyra publishes through the platform's official API.
Read Core concepts for the full picture, including what each status means and how to recover a failed publish.
Getting started
New here? Quickstart takes you from an empty brand to a scheduled post.
The short version of the setup order:
- Persona and Voice: who you are, who you talk to, and how you sound. Grounds every AI feature.
- Connect an account: nothing can publish without one.
- Posting schedule: the time slots posts go out in.
- Identities: only needed for carousels, for a name, handle and accent for the slides to carry.
Research needs nothing set up: save a post to Inspiration and go. Outreach needs Sources first. Engage needs a connected account on one of the platforms it supports; see Inbox.
Vocabulary
Brand is a workspace. Its own content, connections, queue and metrics. An account can hold several, and the number comes from your plan.
Account is the invisible billing container. It holds one subscription and owns your brands. There is no account switcher, only a brand switcher.
Studio is the app itself, at app.postlyra.com.