Persona

Who you are, who you talk to, and what to avoid. Three fields that ground every AI feature in the product.

Studio, then Settings, then the Content tab.

The fields

Field	Limit	What goes in it
Niche	255	What you do and what you build
Audience	1,000	Who you are talking to, and what they care about
Avoid	2,000	Topics, claims and framings to stay away from

Interview me

Staring at three empty boxes is hard, so there is an Interview me button.

It reads whatever you have already filled in, asks you tailored questions, and turns your answers into the three fields. Nothing is saved until you apply it, so you can back out.

Use it for a first pass, then edit by hand.

Examples

Niche

Solo founder building Postlyra, a social media tool for other solo founders.
PHP and Laravel on the backend, React on the front. I ship in public and
write about what breaks.

Audience

Solo technical founders and indie hackers, mostly 1 to 3 years in, doing
their own marketing and hating it. They can read code. They are allergic to
growth-hacker language and to advice from people who have never shipped.
They want specifics: what you tried, what it cost, what happened.

Avoid

Never claim revenue or growth numbers I have not verified.
No advice about things I have not done myself.
Nothing about hiring, fundraising, or scaling teams. Not my world.
No engagement bait, no "comment YES if", no fake vulnerability.
Do not position me as an expert. I am figuring it out too.

Persona versus voice guide

They pull in different directions on purpose.

Persona is what to talk about and to whom. It lives in Settings, one per brand.

Voice guide is how it sounds. It lives on a content profile, and there can be several.

A thin persona gives you well-written posts about nothing in particular. A thin voice guide gives you relevant posts that sound like a press release. You want both.

Where it is used

• The AI planner, when drafting a week of content
• The comment scan, when scoring posts and drafting replies
• Subreddit suggestions on the Sources page
• Idea mining through the CLI and MCP, which fetch it as part of the mining context
• Draft writing from an idea, a hook or a video

When output feels off

Check persona before you blame the model. The usual causes:

• Generic output means the niche is too broad. "I build software" tells it nothing.
• Wrong reader means the audience field is missing what they actually care about.
• Claims you would not make means the avoid field is empty. That field is doing real work.