Templates

A template is the layout a carousel's slides, and a text card, render through: CSS and slide markup, resolved through a set of structured settings. Studio, then Media, then the Templates tab.

Where a template applies

A carousel names one template directly. You pick it when you create the carousel, and you can change it any time in the carousel's own editor. There is no separate override at schedule time or post level: a carousel just points at a template, and changing that pointer changes what it renders as next time.

Editing a template itself is broader than one carousel: colours, fonts and elements apply everywhere that template is used, so every carousel built from it re-skins on its next render. See Carousels for the carousel side of this.

Creating one

Clone from the catalog. Start from a predefined template and edit it. Easiest path.

Generate with AI. Describe what you want and a template is written for you, in the background.

Write it from scratch. Full control over the CSS and slide markup.

Every template, whatever its source, is validated before saving, so a broken one cannot be stored and blow up a render later.

Settings

Colours. Background, text and muted colours for the template. Some catalog templates paint with the identity's accent instead and leave these disabled: what those look like is the identity's choice, not a background/text setting.

Typography. Heading and body fonts, picked from a curated list of real system fonts and a few Google fonts. Google fonts load while the page is open, so the picker shows each option's real face.

Elements.

• Size: portrait (4:5, 1080 by 1350: Instagram, Facebook, LinkedIn, Threads and X feeds) or square (1:1, 1080 by 1080: every network). Portrait fills the LinkedIn document and the Instagram feed; square is the safe choice everywhere else.
• Page counter and swipe hint, each on or off. Both only ever show on a carousel with more than one slide: a text card or a single designed picture never carries them, whatever the setting says.

Code. The raw CSS and slide markup, collapsed by default. This is where "write it from scratch" and a cloned catalog template both end up.

Default identity. The identity a new carousel from this template starts with. Change it on the carousel itself any time; this only decides the starting point.

Accent colour

The accent always comes from the identity, never the template. One template can serve every identity in the brand, and each carousel renders in its own colour.

Canvas size and the platforms

4:5 (1080 by 1350) is the default, and sits inside Instagram's accepted 4:5 to 1.91:1 range. 1:1 (1080 by 1080) is also available and safe everywhere. Every catalog template supports both sizes.

Text cards

Every template can render a post's words as one picture, so there is no separate kind of template for it: the gallery is one list, with the three cards at the top. Text Card comes first: cream paper edge to edge, your photo beside your name and handle, floating over a photo only when one is set. Floating Card is second and is the composer's default: a compact card whose height follows the words, floating with plenty of room around it on a plain colour (change it under the template's Colours) or on the photo behind the words when a post has one. Text Card Dark is the same note in dark glass. Use this template copies any of them into your brand's own templates so you can restyle it. The page counter and swipe hint every template carries stay hidden on a card, since a card is one slide.

They exist for one rule: a text post scheduled to a channel that cannot take plain text publishes its words as a picture. Instagram and Pinterest need a picture; when you pick one of them on a post that has no picture of its own (no image, no carousel, no video), the composer says so under the channel row, with a template picker grouped into Built in (Floating Card) and Your templates (any template you copied and restyled), Browse templates, which opens your templates and the gallery right there over the composer (pick one, copy one from the gallery, or edit one of yours), and, once you have picked one of your own templates, Edit template, which opens the template editor in place. Neither leaves the post you are writing. The Instagram and Pinterest previews show the card as you type.

Photo behind the words lets you pick a picture from your media library to sit behind the card, per post. The card floats over it. That photo is part of what the card renders from, so changing it re-renders the card, the same as changing the words does. It is not the post's attached picture: attaching a picture to the post through Media makes every channel publish that picture instead, and no card is drawn at all. The photo behind the words only ever paints under the card, and only on the channels that get the card.

The card prints that channel's own words, without a trailing block of hashtags: the shared text by default, or, once you customise that channel's own caption, exactly that caption instead. It is signed by the account the post is going to: the Instagram account's profile picture, name and handle, taken from the connection itself. Nothing to set up. If your brand has identities, the text card line offers them as an override, for a card signed by a product or a persona instead of the account. The type steps down for a long caption, so a two-line note and a 2,000 character caption both fit.