Posting schedule

The time slots your content goes out in. Studio, then Settings, then the Content tab.

Timezone

Set this first. It decides when your posts publish.

There are two timezones and they are not the same

The posting schedule timezone here decides when content goes out. This is yours.

The deployment timezone is what background jobs run in. It affects when metrics sync and scans run, not your posts.

Getting this wrong is the classic cause of "why did that publish at 4am".

Slots

There is no fixed network and no fixed cadence. Settings shows one slot editor per network you have a connected account on, plus a Default list that applies to anything else. Add slots in the form Day HH:MM:

Default:    Tue 18:00
LinkedIn:   Tue 08:00, Thu 08:00
Instagram:  Mon 09:10, Wed 09:10, Fri 17:30

You need at least the default list filled in; a per-network list is optional and, when empty, falls back to the default. A single connected account can also override its network's list with its own slots, narrower still.

These are the times the composer offers when you schedule a draft. You can always pick a custom time instead. Slots are a default, not a constraint.

Why odd times

09:10 rather than 09:00 is deliberate. Every scheduling tool in existence fires on the hour and the half hour, so those minutes are the most crowded in the feed. Offsetting by a few minutes costs nothing.

How many

Fewer than you think. Three good posts a week beats seven mediocre ones. There is no AI batch writer that drafts to fill a schedule: ideas become drafts one at a time, on your click.

Start with a few slots. Add more when you are consistently filling them.

The next free slot

The Queue header shows the next free slot, so you know how far out you are booked without counting.

Publishing runs every minute

A scheduler ticks every minute and dispatches any slot that is due. So a slot at 09:10 publishes at 09:10, give or take the queue.

If a post is still pending a few minutes after its time, its row in the Queue turns amber and says it has not been picked up yet. Nothing is wrong with the post itself, and it goes out as soon as it is picked up.

Changing the schedule later

Editing slots does not move anything already booked. Existing slots keep their times. Reschedule them individually in the Queue if you want them moved.